This rub as it should be. Sweet and smoky; smoky somewhat stronger than sweet. I suppose this is best with pork ribs, but I didn’t try that. Works great with beef.

I love making and eating beef jerky and wanted to try a different flavor so when I saw this I snatched it up. It came packaged just fine with no spills or anything that I could see. Getting it out it's a normal shaker bottle of seasoning. It is kind of powdery so make sure no fans or anything is going. I got my cure in my beef then massaged a good deal of this in and got it in the fridge to marinate. The next day I made the jerky and this came out really good, it had a great applewood flavor that complemented the beef. All in all, I would say that if you like applewood smoke this is a great seasoning.

It effectively feels like a seasoning salt with immense smoke flavor. And do say immense!

This seasoning imparts a delicious Smoky flavor to anything you add it to. The mixture seasoning is a very, very fine ground powder blend. In fact I was sneezing when I used it. One concern as I found that the seal had been broken and there was powder everywhere on the inside of the package and the type of product cap is easily damaged at the hinge which once the product is opened, it will not keep as fresh with this type of a cap. As you can see in my photos, the product had leaked out all through the initial safety seal around the cap of the product so I was initially very wary on doing a review.The blend that I decided on getting is the smoky boar applewood smoke rub. It has smoke forward notes and I was pleasantly surprised to find that the first ingredient, which is brown sugar followed by salt and regular sugar was not super sweet. To me that makes the product much more versatile in application. Cornstarch is the next ingredient and yeast extract followed by citric acid and dehydrated garlic, soybean, oil, dehydrated, onion, molasses, maltodextrin, Applewood, smoke and other natural flavors. There is caramel color added, although I’m not sure why because if it’s for aesthetics, the product is going to be cooked down on whatever you’re making anyway so I’m not sure the caramel color was absolutely necessary. There is a cake additive added to ensure the product does not clump.I’m very happy This is made in the United States in St. Louis Missouri. under suggested usage It states it’s a tart and sweet smoky “wallow” for the wild boar. Quite friendly to other roast meats and potatoes. I have added this so far too french fries, and I’ve made pigs feet using this to impart a smoky flavor in my dish and it was quite a hit. If you can’t get anyone to eat your brussels sprouts try sprinkling this on it. It will definitely give your pallet a pleasant surprise. I suggest drizzling olive oil on the brussels sprouts first when you’re cooking and then top it with the smoky seasoning and toss lightly. It’s the next best thing to bacon.The expiration date is about 11 months out, which should give me ample time to use the product before it expires.Again, I’m hoping that the seal and packaging issue which could contribute to freshness of the product and the choice of lid or cap will improve -see photos to see the product cap and leakage broken seal Issue.

I love seasonings and trying new ones! I also love applewood anything. So I had to try this. When I first tasted it by itself I figured it would be pretty good on most anything. Let me tell you, it's DELICIOUS on chicken. We cooked some chicken over charcoal, and ALL we put on the chicken was this. Literally no other seasoning. It turned out AMAZING! I was so impressed by how the flavor developed when cooking. I am now excited to put it on other meats, including fish. I've never had a seasoning that tasted quite like this one. It's unique. A little sweet, a little salty, and definitely has a smoky flavor. We love it! I highly recommend it, especially for charcoal grilling.